You Can Put Lipstick on a Pig, but It's Still Just a Pig

Over my 25 year career as a creative director and designer, I have received many different types of direction to reach quality expectations. Some has been good, but mostly the requests are weak and inefficient. The most careless, typical direction that I have heard during this time has been, “just make it look pretty.” A direction which has no real merit when it comes to solving a creative challenge other than leading to failure instead of success to only cost a company time and money. As it’s been said often, beauty is in the eye of the beholder so what I might think looks “pretty” may not be what another person sees as the same. The bottom line is a counterproductive direction like this is

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