

You Can Put Lipstick on a Pig, but It's Still Just a Pig
Over my 25 year career as a creative director and designer, I have received many different types of direction to reach quality expectations. Some has been good, but mostly the requests are weak and inefficient. The most careless, typical direction that I have heard during this time has been, “just make it look pretty.” A direction which has no real merit when it comes to solving a creative challenge other than leading to failure instead of success to only cost a company time