The word “branding” has become a part of our daily vocabulary within the business world, surfacing to awareness about 15 years ago. Its notoriety came out of witnessing successful companies who accomplish it very well and gave it meaning. Even so, there are still different interpretations in the marketplace which is out of whack with its true integrity. Wikipedia tells us that, “a brand is a name, term, design, symbol, or other feature that distinguishes an organization or pr