It can be difficult in today’s fast-paced business world to communicate effectively, or simply to get people to take notice. With the daily bombardment of information in all facets of life, businesses are challenged with reaching their audiences and keeping their attention.
So how can information be delivered to create a meaningful connection that doesn't break the bank?
The answer is in using video presentations produced in streamlined software like PowerPoint or Keynote. The objective of these videos is to keep your audience engaged through entertainment so they can quickly absorb your vital message. The information retained in viewing one minute of video is equivalent to reading about 1.8 million written words (Brainshark). Hence, the introduction of your products, services, or material is presented in a more appealing and recognizable way.
The basis of a video presentation is to leverage exciting graphics, illustrations, photos, or compelling copy to tell a short story. You can even add voice-over, music and sound effects by using apps like GarageBand to give it professionalism and attitude. Your video presentation can be used to inform, promote, or train. Considering experts claim over 90% of buying decisions are driven by emotional responses, they can also be used to increase revenues for your business!
Studies have shown that people are more inclined to retain information presented in video form, as opposed to traditional delivery methods. According to the Visual Teaching Alliance, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Here is a prime example of a video presentation and how this format created lasting information recall for the Academy of Nutrition and Dietetics. A great way for member’s to help their patients learn about nutrition and eating healthier from an 11 part video series called, “Eat Right Tips”:
Video presentations are an excellent way to maximize your accessibility with free placement and constant exposure online through YouTube, Vimeo, Facebook, LinkedIn and other social media sites. Considering Google owns YouTube (acquired in 2006), a video is over 50% more likely to appear on the first page of an internet search. Locating this newer media format has been optimized because a typical search crawls billions of words instead of thousands of videos. The forecast of online video viewers is amounting to 232.1 million users by 2020 (Statista) in which video presentations can have an impact on the internet! Also, the ever-increasing use of smartphones will expand exposure considering on average people watch 20 minutes of video per week (Statista), and 92% will share them with others.
So in the end, video presentations educate your audience, create memorable impressions, and drive business. Your message will communicate with ease, and people will be brought together with the use of this efficient & affordable tool! It can be the perfect way to keep up with traffic on the information superhighway.